Saturday, July 12, 2025
NewsTV

Apple TV+ holds onto 8% of the SVOD [streaming video on demand] market

JustWatch, the largest streaming guide in the world, has released its latest quarterly update on SVOD market shares in the U.S. — and it’s been an interesting quarter.

Disney+ made the biggest move this period, jumping to 14% and overtaking Max. Meanwhile, Prime Video and Netflix continue their close race at the top (21% vs. 20%). Hulu, Apple TV+, and Paramount+ all showed varying levels of movement, while Starz lost 1% and “Other” platforms gained traction. Highlights from the report: 

° Prime Video maintained its lead at 21%.

° Netflix followed closely at 20%, holding steady in second place.

° Disney+ continued its upward momentum, rising to 14% in quarter two— a 2-point jump from quarter one.

° Max dropped slightly to 12%, falling behind Disney+ in the rankings.

° Hulu ticked up slightly to 11%, overtaking Max as a mid-tier contender. 

° Apple TV+ (8%) and Paramount+ (7%) remained stable, while Peacock (2%) held its ground. 

° Starz, however, lost half its share, falling from 2% to just 1%.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.