Apple achieved its best-ever first quarter smartphone sales in India in the first quarter of 2025, according to new data from Canalys.
The research group says this was driven by strong iPhone 16 series momentum and compelling offers across ecommerce and large format retailers (LFRs) during Republic Day promotions. The introduction of the iPhone 16e allowed Apple to deepen its reach into Tier 2 and Tier 3 cities, according to Canalys.
Overall, the research group says smartphone shipments in India fell 8% year-on-year in the first quarter of 2025, totaling 32.4 million units. vivo retained the top spot with 7.0 million shipment units and a 22% market share, further widening its lead.
Samsung shipped 5.1 million units, while Xiaomi followed with 4.0 million units, securing third place with a 12% market share. OPPO (excluding OnePlus) and realme shipped 3.9 million and 3.5 million units, respectively.
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