Comcast has hired former DirecTV and Apple executive Jon Gieselman to take on the newly created role of chief growth officer for the residential domestic businesses of its Connectivity & Platforms unit, according to The Hollywood Reporter.
The Connectivity & Platforms unit purportedly reaches more than 64 million homes and businesses in the U.S. Gieselman will bbe responsible for driving growth across the company’s broadband, wireless and video products, as well as marketing for the conglomerate’s Xfinity brand. Starting on April 28, Gieselman, who will relocate from San Francisco to Philadelphia, will report to Steve Croney, recently named chief operating officer of Comcast’s Connectivity & Platforms division.
Before Comcast, Gieselman served as president, Expedia Brands, leading all of Expedia’s consumer-facing businesses around the globe. Prior to that, he was vice president of marketing at Apple, where, per Comcast, “he helped drive subscribers across Apple Music, Apple TV+, the App Store, Fitness+, News+, Arcade, and Apple Card.”
Before Apple, Gieselman served as senior vice president of marketing at DirecTV for 10 years. Inducted into the Advertising Hall of Achievement in 2009, Gieselman is the winner of 28 Cannes Lions and the recipient of numerous advertising and creative awards.
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