The research group says this was driven by its successful emerging market strategy and expanded distribution network, further strengthening its dominance in the high-end market. However, Apple still doesn’t rank in the top five smartphone makers in the region.
Canalys’ latest research reveals that Southeast Asia’s smartphone market rebounded in 2024, with vendors shipping 96.7 million units – up 11% year on year after two years of decline. OPPO led the market for the first time, capturing an 18% share with 16.9 million shipments, marking a 14% annual increase. Samsung followed closely in second place with 16.6 million units and a 17% market share. TRANSSION and Xiaomi took joint third place, each securing 16% of the market, while vivo rounded out the top five with a 13% share.
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