Tuesday, February 10, 2026
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Apple finished 20th in the JUST 100 list as part of its 2024 Rankings of America’s Most JUST Companies

Despite an uncertain economy, overall customer satisfaction with the retail sector continues to inch forward, according to the American Customer Satisfaction Index (ACSI ) Retail and Consumer Shipping Study 2026. Among the industries measured, general merchandise and specialty retailers each climb 1% to 79 and 80 (on a scale of 0 to 100), respectively. Online retailers are stable at 79, while supermarkets slip 1% to an ACSI score of 78. Among speciality retailers, the Apple Store rankings rose 4% to 79. Behind the topline results, retailers are contending with a more disciplined, value-focused shopper, particularly Generation Z customers. Changing purchase patterns, tighter gaps between top and bottom performers, and growing pressure on price and experience are reshaping how brands compete across the sector. “Retailers are facing a cost-conscious consumer who isn’t necessarily spending less in most cases, but spending differently,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “These individuals are starting holiday shopping earlier, avoiding last-minute splurges, and trading down to discount and thrift options to stretch every dollar. Together, these shifts are tightening the field between retail winners and laggards and rewarding brands that deliver clear value and a smooth experience online and in store.” I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Apple finished 20th in the JUST 100 list as part of its 2024 Rankings of America’s Most JUST Companies, an annual ranking of large public companies on issues of key importance to the American public.

While Apple, Microsoft and Alphabet continue to make the list, their relative rank has dipped compared to previous years, with only Apple staying in 2024′s top 20.

Hewlett Packard finished first among tech peers, a perennial sector leader in the JUST 100, in three core categories measured by Just Capital: workers, communities, and the environment. As noted by CNBC, its strong set of employee benefits, including the longest maternity and paternity leave of any company; its efforts within communities to bring workers back into the labor force; and its strict net zero goals and carbon emissions disclosures, were key to rising to the top of the list.

Analysis of worker pay, benefits and opportunities, more than any other measures, are critical to top list performance, with Just Capital’s methodology based on annual polling of the American public and how Americans define “doing right by all stakeholders.”

“Worker issues are still front and center,” said Martin Whittaker, founding CEO at Just Capital, the nonprofit research firm founded by hedge fund billionaire Paul Tudor Jones and others to identify large public companies that outperform on stakeholder capitalism. 

The importance of workers has consistently risen in the polling data, and now represents roughly 42% of the JUST 100 methodology, with “paying a fair and living wage” the top issue within this category, representing just under 18% of the methodology.

The top 10 in the America’s Most JUST Companies are: Hewlett Packard, Bank of America, Accenture, Intel, Citigroup, the Cigna Group, Ecolab, Elevance Health, AMD, and Micron. Apple ranks 17th on the list.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.