In an interesting article at Tom’s Guide, Philip Michaels says Apple should scoop up the rights to “Sesame Street.” I think he’s right.
As he points out, the 55th season of “Sesame Street” premieres on Max later this month. But unless the long-running children’s show finds a new distribution partner, that soon-to-start season will be its last on the air. The crisis emerged last month when Warner Bros. Discovery — a company that regards entertainment programming the way you and I might regard chewing gum stuck to our shoe — announced that it was ending a 10-year partnership with Sesame Workshop to produce new episodes of “Sesame Street.”
Why does Philip think Apple should bid for “Sesame Street” rights? Here are his reasons:
° Apple TV Plus has built up a strong reputation for delivering quality programming, particularly when it comes to TV shows … And programming doesn’t get much higher in quality than “Sesame Street,” a show that’s been teaching generations of kids their numbers, letters and a whole lot more about getting along in this great big world of ours.
° Apple has worked with Sesame Workshop before, commissioning a show called “Helpsters” where monsters taught kids about teamwork and problem solving. “Helpsters” racked up three seasons worth of episodes, so you’d imagine that both Apple and Sesame Workshop got something out of the deal.
As Philip points out, there are some obstacles to overcome (which you can read about in his article). But I think Apple should, indeed, make it a priority to add “Sesame Street” to its award-winning line-up of family/kids’ programs.
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