Apple World Today

The Omdia research group says Apple had 22% of the global smartphone market as of the first quarter of 2026.

The Gartne research group says Mac sales grew 12.7% annually in the first quarter of 2026 thanks to "robust demand" for the MacBook Neo.

Apple's iPhone led quarter one smartphone sales, growing 5% year-over-year.

The rising adoption of local brands negatively impacted Apple’s smartwatch shipments in China in 2025, which declined 5% year-over-year.

Apple TV is bringing some of its biggest hit series to fans for an up-close look with a two-weekend event at the Westfield Century City mall in Los Angeles.

Future Macs, iPhones iPads, Apple Watches, and Vision Pro’s content may change based on which accessories are attached.

tvOS 26.4 added a new Genius Browse section in the Apple TV app that gives recommendations for TV shows and movies across multiple suggested categories.

Apple Original Films’ dark comedy, ‘Outcome,’ debuts today on Apple TV,

Here are some of the latest software announcements:

Here are some of the latest hardware and accessory announcements:

Apple TV has debuted the trailer for “My Brother the Minotaur,” an all-new animated kids and family adventure series set to premiere globally on Friday, April 24. 

Joe Alwyn, Richard Gadd, Kingsley Ben-Adir, Joel Kinnaman, Daniel Ings, Bob Morley and Fehinti Balogun have all signed on to play the spouses of lead star Juno Temple in Apple TV’s “The Husbands."

Tom Pelphrey (“Task) has inked a deal to star opposite Vanessa Kirby and Yahya Abdul-Mateen II in “Liminal,” Apple TV‘s sci-fi action-thriller from director Louis Leterrier.

Meta recently announced that Instagram will roll back end-to-end encryption for app messages starting next month, on May 8, 2026.