Thursday, February 29, 2024
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7% of U.S. consumers with Apple Pay devices use the service at least once a week

First Annapolis has released the third edition of the Study of Mobile Banking & Payments, a semi-annual consumer research study that tracks consumer adoption and use of the mobile channel for banking and payments. The study shows that 7% of U.S. consumers with Apple Pay compatible devices use the service at least once a week.

First Annapolis says that almost 90% of iPhone 6 owners are aware of Apple Pay; nearly two-thirds of compatible Android users are aware of Android Pay; and more than half of Samsung Galaxy owners are aware of Samsung Pay. Those who have used the Pay services give them high ratings: an average of 4.4 out of 5 across the boards, with only a few expressing dissatisfaction.

Twenty-five percent of respondents with compatible devices have enrolled in a Pay service (42% of iPhone 6 users, and 14% and 18% of those with compatible Android and Samsung devices, respectively).  Initial trials of the Pays services are high (71% of those who enrolled), but only 25% of overall Pay users report using the service regularly (once a week or more).

Adoption and use of the Pays is increasing, according to First Annapolis. The study says that 31% of iPhone 6 users have made a purchase using Apple Pay, up from 22% a year ago.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.