According to new data from the YipitDat research group, nearly half (46%) of iPhone 18 purchases from September 12 to October 2 were placed on pre-order.
the Pro Max over-indexing on pre-orders relative to the Pro, at roughly 49% vs. 42%. iPhone 18 Pro + Pro Max pre-order rates trailed the iPhone 17 models on a matched timeframe by about 3 percentage points, suggesting some shoppers may be waiting to pre-order the newer iPhone 18 Duo.
Planning on getting an iPhone Duo? You can take advantage of the the “Get Ready” process starting on Monday, October 12, according to Reddit — as noted by MacRumors.
The info has been added to the iPhone Duo product page, which says to “Come back on 10.12 to get ready for pre‑order.” Get Ready lets you choose a preferred color and capacity for the foldable iPhone, confirm your carrier status, choose accessories, choose an AppleCare+ plan, select a trade-in, add a payment method, and set a shipping and billing address.
Currently, pre-orders for the iPhone Due begin Friday, October 16, with availability beginning Friday, October 23. It will be available in star white and night sky with prices starting at US $1,999 or $83.29 per month for 24 months, in 256GB, 512GB, 1TB, and 2TB storage capacities.
