Wednesday, October 21, 2026
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Loop Capital lowers its price target for Apple from ‘Buy’ to ‘Hold’

Loop Capital has cut its rating for Apple to Hold from Buy and lowered the price target to $330 from $370, citing new iPhone supply chain data.

Loop Capital has cut its rating for Apple to Hold from Buy and lowered the price target to $330 from $370, citing new iPhone supply chain data, reports Investing.com.

Analyst Ananda Baruah told investors that Apple previously reduced September- and December-quarter iPhone shipments by 10%, the article notes. According to the firm’s supply chain checks, Apple has no plans to recover the 13 million iPhone shipments cut in the second half of 2026. Loop lowered its “normalized” EPS (earnings per share) estimate to $11 from $12. For the December quarter, Loop now models 79 million iPhone units, compared with the Street’s 85 million. It cut its average selling price estimate to $1,123 from $1,239.

For calendar 2027, Loop raised its unit forecast to 260 million but cut its average selling price estimate to $1,096 from $1,235. It also lowered its iPhone revenue forecast to $285 billion from $315 billion and trimmed its EPS estimate to $9.76 from $10.11.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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