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How we built a 24-engineer team in a new market

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What a build like this turns on

  • Recruiting was never the bottleneck. Floor space, power and network were, and none of them appeared in the original plan.
  • The first hire takes longer to land than the tenth, so hire seniority first and let the rest of the group form around that person.
  • An outstaffing agency earns its fee in the months when nothing is going wrong, because employment compliance only becomes visible once it fails.
  • A group that only absorbs overflow work stays peripheral. Hand it a system the wider organisation depends on and that changes.

The slowest part of building a 24-person engineering team in a country where the client had never operated wasn’t recruiting. It was 500 square metres of floor space. Everyone had priced the engineers carefully, with a spreadsheet for salary bands, taxes and notice periods. Nobody had a line for finding a building, fitting it out, and having 24 desks ready for people who were already signing offers.

What follows is that build, a hardware technology company standing up an R&D centre in Ukraine, and what the sequence looked like once the plan met the calendar.

What the brief asked for, and what it implied

The brief was short. The client needed an engineering group to carry QA and product work for operations running in several countries, on a clock that never fully stopped. 24 people, one location, permanent.

On its face, that’s a recruiting problem. Read honestly, it’s 4 problems stacked on each other: hiring, employment compliance in a jurisdiction the client’s legal team had never touched, physical infrastructure, and who those 24 people report to on a Tuesday afternoon. Dedicated development team services cover the first three so the client’s engineering leadership can concentrate on the fourth, the only one nobody can delegate.

We said that out loud in week 1, because the most expensive misunderstanding in a build this size is a client assuming the partner will also manage the work. We don’t. The engineers we hire are directed by the client’s managers and reviewed against the client’s standards. Dedicated development team services carry everything else, down to the things that would otherwise require the client to open a legal entity.

The first hire cost more calendar time than the next 10

Dedicated development team services get sold on speed. The first hire is where that promise gets tested, and the first engineer in a new location takes longer to land than the tenth. The gap isn’t small.

Part of that is mechanical. The first offer forces every open question to get answered: what the contract says, how equipment is provisioned, who signs what, what happens if someone resigns in month 3. Written once, reused 23 times. The rest is the candidate’s side. The first person to join has no colleagues to ask about the company, only the offer and whoever is across the table.

So we hire seniority first. On another build, a team lead was the opening hire and the specialist group grew around that person to 6 engineers, faster than any other order would have managed. A senior person joining early gives every later candidate somebody credible to talk to, and the client an internal voice in the location from month 1 instead of month 6.

The number that moved the schedule

500 square metres, purpose-built and equipped. That figure set the date the team could reach full size, and no hiring number mattered as much. Any partner quoting a timeline for a build above roughly 15 people should be asked separately how long the space takes. Only one of those two schedules usually appears in the proposal.

Compliance is boring until it isn’t

Nothing in this build generated fewer meetings than local employment law, and nothing would have generated more if we’d got it wrong. Contracts, payroll, statutory reporting, equipment ownership, data handling. None of it comes up while everything is fine, and all of it arrives at once when somebody leaves, which is why an outstaffing agency earns its fee long before anyone notices.

A client evaluating an outstaffing agency at this scale should push on whether the partner employs people directly in the target country or subcontracts that to a third party. The difference shows up in how fast a problem gets fixed. In a separate engagement in Turkey, unfamiliar labour legislation was the client’s reason for not opening an entity, and the first deployment engineer still started within a month, because the groundwork was in place before the search began.

That’s the practical test of an outstaffing agency. It has little to do with the size of a talent pool, and everything to do with what’s already standing in the country you want. Ask what an outstaffing agency would have to build from nothing.

Turning 24 hires into one team

24 people who joined at different times, from different employers, into a company most of them had only read about, are not a team. They’re the payroll. Making them one belonged to the client’s engineering leadership, and what did most of the work was giving the group something to own.

Here that was an automation framework for QA, built in the new centre and used across the client’s operations elsewhere. It changed the internal story from the team abroad that helps out to the team that owns the tooling everyone depends on. Round-the-clock coverage followed instead of being imposed on day 1, because by then the group could act without waiting for another time zone to wake up.

Dedicated development team services can hire a group and house it. Handing it a purpose is a different job, and a dedicated development team that inherits only overflow work stays peripheral however good its engineers are. Peripheral teams churn.

What we’d sequence differently

Start the property search the same week the hiring brief is signed, not after the first cohort accepts. Get the senior hire in before volume hiring begins. Agree in writing which decisions belong to the client’s managers and which to us, because ambiguity that feels harmless in month 1 becomes the reason a good engineer resigns in month 9.

Buyers comparing dedicated development team services against an outstaffing agency for a build this size are usually comparing the same thing under two names. What separates the proposals is how much of the groundwork already exists in the country. None of that is glamorous, and that’s the point. Most of a build like this is logistics wearing a recruiting costume.

FAQ: standing up a team in a new country

How long does a build of this size take?

Far more on the physical and legal groundwork than on the hiring. Where an entity and workspace exist, a first engineer can start within a month. Where a centre is built from nothing, the space sets the pace.

Who manages the engineers day to day?

The client’s own managers. We employ the team, handle HR, legal, payroll and workspace, and stay out of technical direction. A partner offering to manage the work too is describing a different model, and it should be priced as one.

Does the client incorporate locally, or does the partner?

Not as the client. An outstaffing agency employs the team locally and carries the compliance obligations, which is usually the whole reason a company takes this route instead of incorporating abroad itself.

How do you keep a team like this from churning?

Give it a system to own instead of overflow work. Groups that maintain something the organisation depends on stay. The ones left absorbing spillover leave within a year, whatever the compensation looks like.

What should be in the proposal that usually isn’t?

A workspace timeline beside the hiring timeline. Also a plain statement of what the provider already operates in that country, because dedicated development team services quoted without either leave the client to discover the longer of the two schedules after signing.

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