The beta launch of Siri AI hints that Apple may offer Apple Intelligence as a subscription service at some point, Bloomberg’s Mark Gurman opines in his latest “Power On” newsletter.
He says that Siri AI will improve enough over the next 12 months that Apple will find it feasible to charge for some feature of it. For example, conversations and image generation could move to a paid tier.
Apple introduced Siri AI at the recent Worldwide Developer Conference. Craig Federighi, Apple’s senior vice president of Software Engineering, said it would offer a “profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and onscreen awareness.”
Siri AI can help users find what they need in the moment, from answering questions from the web on virtually any topic, to surfacing relevant information from a user’s personal messages, emails, photos, and more.
Siri AI also includes a dedicated app for users to revisit conversations across their products, an expanded Visual Intelligence experience, and integrated tools for writing. With a new architecture designed to protect users’ privacy, Siri AI leverages the next generation of Apple Intelligence to bring state-of-the-art understanding and reasoning, along with powerful systemwide capabilities, to Apple’s operating systems, according to Federighi. These features are available for developer testing starting now, and will be available as a beta to users later this year.
Power On is exclusively for Bloomberg.com subscribers. Get the full Power On newsletter every week — plus unlimited access to every featured article and a Q&A with Gurman— when you subscribe to the Tech Newsletter Bundle.
I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.
Also, check out my daughter-in-law’s “Scattered Words” website if you’re interested in unique, handcrafted jewelry made out of an array of vintage dictionaries, books, and even a few antiques.
