Apple is in the middle of a three-year plan — which started in September of 2025 to “reinvent” the look and feel of the iPhone, according to Bloomberg‘s Mark Gurman (a subscription is required to read the article).
The iPhone Air and iPhone 17 Pro models from last September were the first step. This fall’s foldable iPhone and the iPhone 18 line-up will be the second step this September. A 20th anniversary iPhone arriving in September 2027 will be step three.
As for the 20th anniversary iPhone will feature a radical new curved design with slimmer bezels, according to the X user “@phonefuturist.” The post calls the iPhone the “iPhone XX” and includes a mock-up image showing convex display glass curving down at the edges to meet a slim, iPhone X-like polished frame.
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