Despite year-end volatility, India’s smartphone market grew 1% year-over-year (YoY) in volume and 8% YoY in value in 2025, with sustained premiumization driving value outperformance, according to new data from Counterpoint Research..
Apple led the market in 2025 in value terms with a 28% share, as festival-led promotions and deeper channel expansion supported revenue growth, the article adds. The iPhone 16 ranked as the top-shipped model in India in 2025. This also marked the highest-ever annual shipment share for an iPhone in India.
Apple now has 23% of the market wholesale value in India. The iPhone maker’s YoY growth was “YoY growth, supported by stronger channel execution, deeper penetration into smaller cities through multi-brand outlets, and premium reseller stores,” according to Counterpoint Senior Research Analyst Prachir Singh.
I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.
