Thursday, February 26, 2026
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Apple CEO Tim Cook says the ‘Apple Experience’ week will a big one

Apple will hold a special "Apple Experience" in New York on March 4.

In an X post, Apple CEO Tim Cook is teasing “a big week ahead,” with announcements starting Monday.

On February 4 the company announced a “special Apple Experience” in New York, taking place on March 4 at 9 am (Eastern). No further details were given. 

Apple is expected to debut several new products March 2-4. Bloomberg’s Mark Gurman says the tech giant will release at least five productions next week.

He says the products almost certain to be announced are: a new low-cost MacBook, the iPhone 17e, MacBook Pros with M5 Pro and M5 Max processors, an M5 MaBook Air, a Studio Display 2, M5 Max/M5 Ultra Max Studio, a new iPad Air, an and an A18-equipped iPad.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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