Apple plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, “thrusting the iPhone maker into a generative AI race dominated by OpenAI and Google,” according to a report from Bloomberg’s Mark Gurman. A subscription is required to read the entire article.
“The chatbot — code-named Campos — will be embedded deeply into the iPhone, iPad and Mac operating systems and replace the current Siri interface, according to people familiar with the plan,” he writes. “Users will be able to summon the new service the same way they open Siri now, by speaking the ‘Siri’ command or holding down the side button on their iPhone or iPad.”
The unannounced Siri overhaul will reportedly be announced at this summer’s Worldwide Developer Conference (WWDC) as the flagship feature for iOS 27 and macOS 27. If that happens, look for it to roll out in September or October when Apple rolls out its annual iPhone updates.
Gurman adds that, significantly, Siri will be integrated into all of the company’s core apps, including ones for mail, music, podcasts, TV, Xcode programming software and photos. That will allow users to do much more with just their voice.
“For instance, they could ask Siri to find a photo based on a description of its contents and edit it with specific preferences — like cropping and color changes,” he writes. “Or a user could ask Siri within the email app to write a message to a friend about upcoming calendar plans.”
Along related lines, Macworld reports that Apple has developed Enchanté, an internal ChatGPT-like AI assistant for employees that rolled out in November 2025. From the article:
° The secure chatbot serves as a centralized knowledge hub for company policies and technical instructions while allowing employees to rate responses for model improvement.
° This internal testing strategy helps Apple refine its AI capabilities for future Apple Intelligence features without exposing unfinished technology to consumers.
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