Consumer Intelligence Research Partners (CIRP) asked how fast a customer would repair or replace a lost or broken device.
Not surprisingly, iPhones are the highest priority. A little more surprisingly, Mac computers are a little more critical than iPads.
According to CIRP, almost half of Apple customers would repair or replace an iPhone “immediately” or the same day. Almost one-third would repair or replace a Mac computer “immediately”, while only one-quarter would do so for an iPad.
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