Analysts: An Apple robotics line could represent a quarter of Apple’s share price by 2040

Morgan Stanley believes Apple’s next major business line could move beyond phones and headsets into robotics, according to AppleInsider. 

The bank’s analysts predict that a new platform could represent as much as a quarter of Apple’s share price by 2040, generating revenue that rivals its core products, the article adds. Bloomberg‘s Mark Gurman has said that the tech giant will introduce a robot in 2027. The robot is likely to have a 7-inch screen on a movable arm. 

“The idea is for the device to act like a person in a room. It could interrupt a conversation between friends about dinner plans, say, and suggest nearby restaurants or relevant recipes,” Gurman wrote back in August. “It’s also being designed to engage in back-and-forth discussions for things like planning a trip or getting tasks done — similar to OpenAI’s voice mode.”

The “Apple Bot” (my moniker, not Gurman’s or Apple’s) will be designed to support FaceTime calls and sport a Center Stage-like feature for moving around to follow folks in a room, he said. Gurman adds that users may be able to control the robot with a joystick.

“Apple has advanced AI research teams within its larger machine-learning group focused on developing robotics technologies,” Gurman wrote in January. “There’s also a home hardware engineering group interested in the space. In the near term, the company plans to launch a tabletop device that essentially attaches a robotic limb to a display. It would be a higher-end version of a smart home hub that Apple expects to release this year. There’s also exploratory work being done on a mobile robot — something akin to the Astro from Amazon.com Inc.”

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