Wednesday, February 11, 2026
Apple World Today
News

Apple tops Interbrand’s’Best Global Brands’ list for the 13th consecutive year

NewsDennis SellersOctober 15, 2025
posted on
Despite an uncertain economy, overall customer satisfaction with the retail sector continues to inch forward, according to the American Customer Satisfaction Index (ACSI ) Retail and Consumer Shipping Study 2026. Among the industries measured, general merchandise and specialty retailers each climb 1% to 79 and 80 (on a scale of 0 to 100), respectively. Online retailers are stable at 79, while supermarkets slip 1% to an ACSI score of 78. Among speciality retailers, the Apple Store rankings rose 4% to 79. Behind the topline results, retailers are contending with a more disciplined, value-focused shopper, particularly Generation Z customers. Changing purchase patterns, tighter gaps between top and bottom performers, and growing pressure on price and experience are reshaping how brands compete across the sector. “Retailers are facing a cost-conscious consumer who isn’t necessarily spending less in most cases, but spending differently,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “These individuals are starting holiday shopping earlier, avoiding last-minute splurges, and trading down to discount and thrift options to stretch every dollar. Together, these shifts are tightening the field between retail winners and laggards and rewarding brands that deliver clear value and a smooth experience online and in store.” I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

For the 13th year running, Apple has topped Interbrand’s “Best Global Brands” list.

Valuation is calculated based on a company’s financial performance, a brand’s ability to influence customer purchases, and the extent to which it can support premium pricing. (Interbrand is a brand consultancy firm.)

Apple topped the list but saw a 4% decrease in brand valuation, down to $460.9 billion. Microsoft came in second with a 10% gain ($388.5 billion), followed by Amazon (+7%, $219.9 billion), Google (+9%, $317.1 billion), and Samsung (-10%, $90.5 billion).

I hope you’ll help support Apple World Today by becoming a patron. All our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

1 Comment

  • I currently presently not at any point figured out like it’s far even conceivable yet one in everything about partner buddy made $27,000 best (r4) inside about a month essentially completing this smooth chance and moreover she has provoked me to benefit. forward-thinking data on visiting following

    site….. https://top4your7.blogspot.com/

Comments are closed.

You Might Also Like

load more