Monday, February 23, 2026
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CIRP: 43% of Apple customers have one of the Apple One packages

A CIRP report says 43% of Apple customers have one of the Apple One packages.

Apple offers a wide range of services; one of them is AppleOne, which seems to be a hit, according to a new reports from Consumer Intelligence Research Partners (CIRP).

The tech giant introduced Apple One in 2020. It’s a bundle of up to all six services:

  • iCloud storage, in various capacities depending on package
  • Apple TV+, the video entertainment service, not the Apple TV hardware
  • Apple Music, with streaming music
  • Apple Fitness+, the fitness tracker with numerous other health-oriented features
  • Apple News+, a news feed with thousands of media outlets
  • Apple Arcade, its gaming app with a few hundred games, both exclusive to Apple and from other producers.

Apple One has Individual, Family, and Premium packages, with Premium offering News+ and Fitness+. More expensive packages have larger iCloud storage capacities. Apple sure likes its “+” apps, no?

Among Apple customers in the June 2025 quarter, 43% of customers reported having one of the Apple One packages, according to CIRP.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.