Apple has a new “Answers” team developing a stripped-down rival to ChatGPT to help users access world knowledge, Bloomberg’s Mark Gurman says in his latest “Power On” newsletter.
From the report: When Apple Inc. introduced its artificial intelligence platform last year, it made one thing clear: There wouldn’t be a homegrown chatbot. Instead, the company teamed up with OpenAI to integrate ChatGPT into the Siri voice assistant, letting users access what it calls “world knowledge” without building a product in-house.
Since then, Apple’s top software and marketing executives have dismissed the need for a chatbot, arguing that consumer interest is limited. They’ve also pushed back against the notion that this missing element shows Apple is falling behind in artificial intelligence. Internally, some leaders in the company’s AI group have even expressed skepticism about ChatGPT-style tools altogether.
Apple is looking for answers to deal with its Apple Intelligence and “personalized” Siri issues, two announced initiatives that have failed short of expectations – or failed to arrive at all. Gurman’s report involves another attempt to rectify the situations.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
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