iPhone sales in the Middle East (excluding Turkey) grew 1% year-over-year as of the second quarter of 2025.
The latest research from Canalys reveals that the Middle East’s (excluding Turkey) smartphone market grew 15% to 13.2 million units in the second quarter of 2025, making it the strongest-growing region worldwide.
Apple now has 8% of the Middle East (excluding Turkey) smartphone market on sales of 1.1 million iPhones in the second quarter of 2025. That compares to 10% market share on roughly the same amount of units sold (1.1 million) in the second quarter of 2024.
Ahead of Apple in the region’s smartphone market are Samsung (34% market share), Xiaomi (17% market share), TRANSSION (15% market share), and HONOR (10% market share). Canalys says the smart phone rebound in the Middle East (excluding Turkey) “was powered by value-conscious buyers, festive season spending and strong economic momentum, positioning the region for continued expansion in smartphone shipments despite geopolitical headwinds.”
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