Tuesday, July 8, 2025
iPhoneNews

iPhone 16 demand takes a hit after first rush of consumer purchases to avoid tariff-induced price hikes

Demand for Apple’s iPhone 16 has taken a hit after shoppers rushed to get ahead of potential tariff-induced price increases.

Demand for Apple’s iPhone 16 has taken a hit after shoppers rushed to get ahead of potential tariff-induced price increases and as the company’s artificial intelligence features lag behind expectations, according to an analyst at KeyBanc Capital Markets — as noted by Barron’s.

John Vinh wrote in a research note that according to internal data from KeyBanc, June iPhone sales dropped from the previous month and year.

“Our Key First Look Data reflects weaker iPhone sales at -6% y/y, with sell-through below normal seasonal trends (m/m) due to pull ins from tariff-related pricing concerns the last two months and generally weaker iPhone demand,” Vinh wrote. He rates Apple as Sector Weight without a price target.

I hope you’ll help support Apple World Today by becoming a patron. All our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

Leave a Reply