Monday, July 14, 2025
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Don’t look for CEO Tim Cook to step down anytime soon (and he shouldn’t)

In his latest “Power On” newsletter Bloomberg’s Mark German says there’s indication Apple CEO Tim Cook plans to retire anytime soon.

Some folks (though I’m certainly not one of them) are calling for Tim Cook to resign as CEO of Apple amidst its many recent troubles, including the snafus with Apple Intelligence and the delay of a “more personalized Siri.” 

However, in his latest “Power On” newsletter Bloomberg’s Mark German says there’s indication Cook plans to retire anytime soon. From his report: Despite being mired in Apple’s biggest crisis in years — its artificial intelligence debacle — Cook has earned staying power akin to other captains of industry. Think of Bob Iger, the 74-year-old CEO of Walt Disney Co., or Jamie Dimon, the 69-year-old leader of JPMorgan Chase & Co. Though Cook turns 65 in November, there’s a likely scenario in which he remains in charge of the iPhone maker for at least another half-decade.

Jeff Williams, Cook’s longtime No. 2, just announced plans to retire later this year. That means there’s no immediate successor ready to take the helm. There also haven’t been signs internally that Cook is getting ready to leave or begin the process of grooming a replacement.

This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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