New data from Consumer Intelligence Research Partners says the iPhone 16e is “significantly more popular than the old SE.”
“Any fears that the iPhone 16e was ‘stuck in the middle’ – too expensive for bargain iPhone buyers and inadequately spec-ed for those willing to pay the price – were misplaced,” CIRP says. “In addition to swallowing up any would-be iPhone SE buyers, the iPhone 16e also took share from legacy iPhone 15 and 14 models.”
In the first full quarter of availability, the iPhone 16e accounted for 11% of all US iPhone sales. In the year-ago quarter, the iPhone SE had only 5% of sales. Legacy models decreased from 28% of unit sales in the June 2024 quarter to 15% this quarter, according to CIRP.
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