In an X post, analyst Ming-Chi Kuo says Apple plans to release a MacBook powered by an A18 Pro processor. The Sellers Research Group (that’s me) doesn’t think this will happen.
Kuo claims such a laptop will enter mass production ini the fourth quarter of 2025 or early 2026. He says the Mac laptop will sport a 13-inch display with potential casing colors include silver, blue, pink, and yellow.
“Apple aims to return total MacBook shipments to the COVID-19 peak of around 25 million units in 2026 (vs. an estimated 20 million units in 2025),” Kuo says. “The more-affordable MacBook is projected to account for 5–7 million units for 2026.”
Personally, I can’t see Apple releasing a Mac with an “A” chip that it uses in iPhones rather than the “M” processors it uses in Macs and iPad Pros.
If Apple wants to release a lower cost laptop, it would make more sense to revive the 12-inch MacBook. On March a rumor claimed that the tech giant was preparing to do just that in an effort to compete with Chromebooks in the education market.
And a 2024 DigiTimes report said Apple would market such a laptop in such a way that it is differentiated from the rest of MacBook Air/Pro range.
I hope you’ll help support Apple World Today by becoming a patron. All our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.
