Apple may partner with ChatGPT creator OpenAI or Claude creator Anthropic to power a more personalized version of Siri, according to Bloomberg’s Mark Gurman (a subscription is required to read the article).
The article says Mike Rockwell, leader of Apple’s Siri and AI team, has asked his team to test whether Anthropic’s Claude, OpenAI’s ChatGPT, or Google’s Gemini performs better at handling basic requests compared to its own models, with Anthropic’s apparently seen as the most promising. Both companies are training versions of their models that would work with Apple’s Private Cloud Compute servers, and Apple is reportedly running tests.
Apple has been roundly criticizes — and faces several lawsuits — over the promised “personalized Siri” that was promised, then delayed until next year.
On May 30, 2024 it was reported that Apple had finalized a deal with OpenAI to integrate ChatGPT functionality into its various operating systems, via the upcoming Apple Intelligence. OpenAI is a U.S. based AI research organization founded in December 2015, researching artificial intelligence with the goal of developing “safe and beneficial” artificial general intelligence, which it defines as “highly autonomous systems that outperform humans at most economically valuable work.”
It was also anticipated that Apple Fellow Phil Schiller would get an observer role on OpenAI’s board as part of a landmark agreement between Apple and OpenAI. This never happened.
As for Anthropic, last month it was announced that Apple was working with the company on a version of Xcode that will support AI coding.
What’s more, in an effort to fix its Siri/Apple Intelligence issues, Apple is also rumored to be considering the purchase of AI start-up Perplexity.
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