India’s true wireless stereo (TWS) market grew 4% year-over-year (YoY) in quarter one (Q1) of 2025, according to new data from Counterpoint Research. The premium market (>INR 5,000) grew more than 1.4x, driven by Apple, Noise and Samsung.
Counterpoint says that urban consumers increasingly seek advanced features like Hi-Res audio and ANC. Meanwhile, for mass users, these products are still aspirational. The INR 5,000-INR 10,000 “range offers strong potential by balancing performance, trust, and aspirational value,” notes the research group.
India’s TWS earbuds market is set to grow 7% YoY in 2025, predicts Counterpoint Senior Analyst Anshika Jain. Apple’s TWS products include the AirPods and AirPods Pro.
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