In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says these are some of the biggest issues Apple has to address right now:
- The fallout from tariffs on the company’s operations, product development and device prices.
- A judge ruling that Apple must stop taking a commission on in-app purchases and subscriptions paid via the web.
- The threat of losing a roughly $20 billion-a-year deal with Google that made the search engine the default option on Apple’s platforms.
- Apple’s ongoing struggles in artificial intelligence and the risk of falling even further behind its tech peers.
- A Department of Justice lawsuit against the iPhone maker for allegedly anticompetitive practices.
- Scrutiny into its business in the European Union, South Korea, Japan and elsewhere.
- Finally, there’s the sluggish sales in China, a former growth market, where local brands are making gains on the iPhone.
