Porsche has launched its “911 Spirit 70” app for Apple Vision Pro, marking the luxury automaker’s first significant foray into customer-facing spatial computing, reports Forbes.
The new app is available today on the Vision Pro App Store and allows users to place a virtual Porsche 911 in their physical environment, examine it from all angles, and customize it in real-time.
“With the Porsche 911 Spirit 70 app for the Apple Vision Pro, we want to give our customers and fans a journey back to the 1970s. This decade was characterized by colors, materials, and many Porsche successes that continue to shape our heritage today,” says Boris Apenbrink, Director Exclusive Manufaktur Limited Series & Options.
“With this app, our customers gain deep insights into the creation process of the iconic designs of the decade and can digitally customize their dream vehicle,” adds Lars Krämer, Manager of Innovations at Porsche.
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.
