Apple has published a study conducted by professor Viswanath Pingali from the Indian Institute of Management Ahmedabad, who found that the App Store ecosystem in India facilitated ₹44,447 crore ($5.31 billion) in developer billings and sales in 2024.
Apple says the study showed that more than 94% of that commerce accrued solely to developers and businesses of all sizes, without any commission paid to Apple. And over the last five years, the global earnings of India-based developers have tripled, underscoring the tremendous business opportunity and global reach the App Store provides, the tech giant says.
“The App Store has been an economic miracle for developers in India and all around the world, and we’re thrilled to support their work,” Apple CEO Tim Cook said in a press release. “This study underlines the power of India’s incredibly vibrant app economy. And we’re committed to keep investing in the success of developers of all sizes as they build apps that make an important impact and enrich people’s lives.”
The study from professor Pingali takes a closer look at the key drivers shaping the App Store ecosystem in India, including increased app usage in sectors like food delivery, travel, gaming, entertainment, and education. In 2024 alone, App Store developers generated ₹38,906 crore ($4.65 billion) in total billings and sales from the sale of physical goods and services, ₹3,014 crore ($352.9 million) from in-app advertising, and ₹2,527 crore ($302 million) from digital goods and services, according to the study.
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