Global PC market’s shipments rose 6.7% year-over-year (YoY) in quarter one (Q1) of 2025, according to Counterpoint Research. And it was good news for Apple.
Counterpoint says the growth was driven by pull-ins in anticipation of US tariffs and growing adoption of AI-enabled PCs. Apple experienced 17% YoY growth in shipments, driven by its AI-capable M4-based MacBook series.
However, this surge in PC sales may be short-lived, as inventory levels are likely to stabilize in the next few weeks, Counterpoint says. The impact of the US tariffs is expected to dampen the growth momentum in 2025, according to the research group.
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