Brazil’s Administrative Council for Economic Defense (Cade) opened an investigation against Apple Brazil to investigate the operation of the App Tracking Transparency (ATT) feature, reports O Globo (as noted by MacMagazine).
The article says the investigation is the result of a complaint filed by Meta in January, which argues that the ATT rules are not applied to the native iPhone applications themselves. Metas claims Apple uses – in the case of its own apps – a kind of “automatic accept,” which brings a paragraph with an explanation of why it would be advantageous to allow data to be tracked, while proprietary apps do not receive the same treatment.
Apple introduced the App Tracking Transparency Framework for third-party apps with its updates iOS 14.5, iPadOS 14.5 and tvOS 14.5 in April 2021. ATT allows you to choose whether an app can track your activity across other companies’ apps and websites for the purposes of advertising or sharing with data brokers. Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, apps must ask for permission before tracking your activity across other companies’ apps and websites.
Tracking occurs when information that identifies you or your device collected from an app is linked with information that identifies you or your device collected on apps, websites and other locations owned by third parties for the purposes of targeted advertising or advertising measurement, or when the information collected is shared with data brokers.
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