JustWatch has released its first quarter 2025 US SVOD [streaming video on demand] market share report — and as always, it’s based on data from over 15 million monthly JustWatch users in the US.
Prime Video takes the lead at 21%, just ahead of Netflix at 20%. Max (13%) and Disney+ (12%) are neck-and-neck in the second tier. Hulu holds 10%, while Apple TV+ (8%) and Paramount+ (7%) follow. Peacock and Starz both captured 2% of market share. Apple’s 8% share is up one percentage point from the previous quarter.
The JustWatch report tracks streaming interest by analyzing user behavior like filtering platforms, engaging with titles, and clicking through to offers.
About Apple TV+
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
