We might not see a plastic Apple Watch SE this year, Bloomberg’s Mark Gurman says in his latest “Power On” newsletter.
Why? Design and cost. In September 2024 Gurman said that a new Apple Watch SE with plastic shell was in development. He said it will come in bolder colors. The idea was to potentially bring down the price with a cheaper material, while also making the device more kid-friendly.
However, “the design team doesn’t like the look, and the operations team is finding it difficult to make the casing materially cheaper than the current aluminum chassis,” Gurman said.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
