Apple remains America’s most valuable brand, up 11% to US$574.5 billion, followed by Microsoft (+35% to $461.1 billion) and Google (+24% to $413 billion), according to Brand Finance.
The brand valuation consultancy says the total value of the 500 most valuable US brands surged 7.4% to $5.79 trillion, outpacing US economic growth of 2.8%.
Here’s what Brand Finance says about Apple: “Apple remains the most valuable brand in the US and the world, with its brand value rising 11% to USD 574.5 billion. The brand’s dominance stems from unparalleled global recognition, with over 80% of consumers familiar with Apple across key markets and 45% considering its products. Apple also holds the highest reputation score among consumer electronics brands, reflecting strong consumer trust. As it navigates regulatory scrutiny and expansion into emerging markets, its ability to sustain its premium positioning and brand strength will be critical.”
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