Europe’s smartphone market grew for the fourth consecutive quarter in quarter four (Q4 ) of 2024, registering 4% YoY shipment growth, according to Counterpoint Research’s Q4 2024 Smartphone Market Monitor.
And Apple’s sales grew well year-over-year (YoY) despite a slow start for the iPhone 16. The iPhone maker overtook Samsung to take the top spot in Europe, as expected, with 8% YoY growth in Q4 2024. Despite weak initial sales for the iPhone 16, demand increased towards the end of the year.
Apple now has 31% of the European smartphone market compared to 30% in the fourth quarter of 2023. Trailing Apple are Samsung (28% market share), realme (18%), HONOR (4%).
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