Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion).
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands:
- Apple: brand value of $574.5 billion, up 11% from 2024
- Microsoft: $461.1 billion, up 35%
- Google: $413.0 billion, up 24%
- Amazon: $356.4 billion, up 15%
- Walmart: $137.2 billion, up 42%
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