Thursday, December 12, 2024
AirPodsNews

Despite a sales dip, Apple continues to dominate the market with its AirPods line-up and Beats subsidiary

In quarter three (Q3) 2024, according to the latest Canalys research, the global smart personal audio market experienced a significant rebound, with total shipments reaching 126 million units, reflecting a 15% year-on-year growth. Apple continues to dominate the market with its AirPods line-up and Beats subsidiary. 

This marks the third consecutive quarter of growth, signaling a sustained recovery from challenges faced in 2023, according to Canalys. Double-digit growth was recorded across all major product categories, underscoring a favorable outlook for the global market, with emerging open-form factor devices and mid-size vendors contributing significantly to this positive momentum, adds the research group.

Apple sold 21.3 million smart audio devices (mainly AirPod and Beats products) in the third quarter for 16.9% market share. However, that was down from sales of 23.4 million and 21.3% market share in quarter three of 2023. 

Following Apple in the top five in the market are: Samsung (8.7% market share), Boat (8.2% market share), Xiaomi (5.7% market share), and Sony (4.4% market share). 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.