In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says Apple’s long-term plan involves enhancing its current product line more than a “Next Big Thing.”
“Apple will be focused on gradual improvements to its existing products. That means making Macs with faster chips, thinner designs and touch screens,” he says. “Its iPads will become more versatile, with larger displays and foldable models. Apple Watches will get blood pressure and glucose monitoring. And the company will try to make its iPhones even more indispensable, with new designs, cameras and AI features.
Gurman is also expecting Apple to develop follow-ups to the Vision Pro, a smart display (due in the first half of 2025) and a higher-end home hub with a robotic limb (planned for a couple of years from now). With the addition of new HomePods and TV set-top boxes, and possible mobile robots, Apple could become more of a force in the home market, he adds.
As for the Vision Pro, Gurman says five years is the minimum before Apple is able to create a “true AR” set of smart glasses that meets its expectations.
This info from Gurman is from the free edition of “Power On”. If you like it, consider subscribing to Bloomberg.com—you’ll receive the newsletter earlier and get exclusive access to a Q&A section.
