Apple is investigating smart glasses for a potential release in 2027, according to Bloomberg‘s Mark Gurman. I’d love to see this happen and for the tech giant to make it possible to share spatial computing experiences.
I really like my Apple Vision Pro and use it regularly. However, the downside is that I can’t share experiences such as watching the impressive “Submerged” Immersive Video movie with anyone.
Gurman says that Apple’s Vision Products Group is looking beyond the current Apple Vision Pro for possible smart glasses comparable to Meta’s Ray-Ban collaboration. The smart glasses would make use of the “billions of dollars invested in the Vision Pro’s visual intelligence capabilities.”
I’d love for some “Apple Glasses” to be available for under $1,000 so I could buy a pair for, say, my wife. (Of course, an even lower price would be better as Meta’s AR glasses start at $299.) Then we could, for example, watch Immersive Videos together.
The biggest problem, in my opinion, with the current Vision Pro (well, beyond price) is that it using it is a solitary experience. I realize that lower priced Apple Glasses wouldn’t offer the entire spatial computing experience, but such a device might at least make it possible to share some of those experiences.
Gurman says that Apple’s “smart glasses” would represent Apple’s strategy to bring augmented reality features to more accessible, affordable form factors. The tech giant is concerned about its current position in the AR market, with Meta already offering smart glasses at a lower price point, Gurman adds.
Apple Glasses sounds like a great solution.
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