The latest research from Canalys shows that global smartphone shipments grew 5% year-over-year in quarter three of 2024, marking a fourth consecutive quarter of growth. And Apple reached a record-high thirds quarter volume in iPhone sales, adds the research group.
Samsung shipped 18% of smartphones in quarter three, narrowly defending its pole position against Apple, whose iPhones made up 18% of shipments. Xiaomi took 14% market share and maintained its position as the third largest smartphone vendor. OPPO reclaimed the fourth spot on the ranking table for the first time this year with 9% market share, supported by strong growth in India and Latin America. Completing the top five, vivo grew its shipments by double digits to make up 9% of the market.
“Apple achieved its highest third-quarter volume to date and has never been closer to leading the global smartphone market in a third quarter than now,” says Canalys analyst Runar Bjørhovde.“The ongoing strong demand for the iPhone 15 series, along with Apple’s legacy models, played a crucial role in its Q3 performance. The market’s shift towards premium devices, intersected by an ongoing refresh cycle of devices bought during the pandemic, is benefiting Apple, particularly in its strong-hold regions such as North America and Europe. Apple’s improved product diversification has helped it lower lead times. Despite a modest initial reception, the iPhone 16 is expected to help Apple maintain a strong finish to 2024 and help momentum in H1 2025, particularly as Apple Intelligence expands into new markets and supports additional languages.”
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