Saturday, October 12, 2024
DeveloperNews

Developers can now offer ‘win-back’ offers for apps

Apple has seeded the third developer betas of visionOS 2.1, watchOS 11.1, and tvOS 18.1.

As noted by 9to5Mac, Apple announced via its Developer site today that “win-back offers” are now available for apps.

You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game.

Apple’s system does the work of determining user eligibility for a win-back offer.

If eligible, a former subscriber may see the special offers in a variety of places:

  • on the App Store itself, including the app’s product page but also editorial selections and personalized recommendations
  • inside the app, assuming it’s still installed
  • in the system-wide subscription management screen

Developers can also generate a special link that can be shared via email or social marketing to win users back.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.