I’m a little dubious about this, but unitQ, an AI-powered customer feedback platform, says developers should brace for a surge in user-reported issues when Apple releases iOS 18 this September.
unitQ’s comprehensive, AI-driven studies of millions of App Store reviews from thousands of top mobile applications purportedly reveals a consistent trend: major iOS updates result in significant disruptions to core app functionality, despite rigorous beta testing.
According to unitQ CEO Christian Wiklund, the company’s data, drawn from the last three iOS version updates, shows a marked increase in user complaints following these updates. For example, in the wake of iOS 17’s release on September 18, 2023, unitQ artificial intelligence recorded a 29% spike in user reported issues across 10 different industries.
Problems ranged from generic app crashes and blank screens to industry-specific issues like missing lyrics in music apps, irrelevant search results in shopping apps and overheating and notification problems in social networking apps, Wiklund says. The “destructive quality-of-life or customer-churning issues identified in the unitQ studies occurred despite the advanced release and testing of beta versions — and new betas are now being tested by developers and the public before the expected September release of iOS 18,” he adds.
