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The iPhone has 40% share of Indonesia’s premium (>$600) smartphone market

NewsDennis SellersAugust 9, 2024
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The International Trade Commission (ITC) has announced that China-based BOE and seven subsidiaries violated Samsung Display's trade secrets and violated Article 337 of the Customs Act, reports ET News. This could lead to the banning of some iPhone models in the U.S. The ITC decided that “restrictive exclusion orders” and “suspension and suspension orders” should be issued in the preliminary judgment. A restricted exclusion order is a measure that prevents the import of infringing products into the United States. However, imported products that have already been completed using BOE OLED are excluded. Some background: in October 2023, Samsung Display sued the BOE by claiming to ITC for violating trade secrets. Samsung Display criticized BOE for using Samsung's core technology for its OLED business in an unusually strong manner. Some ‌iPhone 15‌, 15 Plus, 16, 16 Plus, and 16e models sold in the United States today contain OLED displays supplied by BOE. There’s no word on whether any of the upcoming iPhone 17 models use BOE screens.

Indonesia’s smartphone shipments increased by 20% year-over-year (YoY) in quarter two (Q2) of 2024, according to Counterpoint’s Monthly Indonesia Smartphone Tracker. And Apple continued to lead the premium segment (>$600) with a 40% share.

The iPhone maker’s share grew 6% annually. Apple’s price cut helped increase iPhone demand during this quarter, according to Counterpoint. 

The iPhone 15 and iPhone 15 Pro contributed the most to Apple shipments. The premium segment saw a 70% year-over-year increase in shipments driven by Samsung, OPPO and vivo, putting pressure on Apple’s leadership in this segment.

Despite its success in the premium segment, Apple still doesn’t rank in the top seven Indonesian smartphone makers when it comes to overall market share. 

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

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