As noted by MacRumors, Apple has released new firmware for the Beats Studio Pro. Beats, Inc., is a wholly owned subsidiary of Apple.
The update support for audio sharing, a feature that was not available at launch. Audio sharing is designed to allow two people to listen to music from an iPhone or iPad. Firmware updates for the Beats Studio Pro are delivered over-the-air. Firmware will be installed while the Beats headphones are charging and are in Bluetooth range of an iPhone, iPad, or Mac that’s connected to Wi-Fi.
Why didn’t you use a picture of the product the article was about?