Apple could charge its users up to $20 for Apple Intelligence, its advanced artificial intelligence (AI) features, analysts told CNBC.
Neil Shah, partner at Counterpoint Research, said investment in AI is expensive and Apple will want to pass that cost onto its users.
“Software and services makes it more lucrative for Apple to pass it on with the Apple One subscription model,” Shah told CNBC. He added that Apple could charge between $10 and $20 for Apple Intelligence, potentially as part of its Apple One bundle, for more premium AI features.
As CNBC notes, it’s not unusual for technology firms to charge for their AI offerings. OpenAI, for example, has a subscription fee for more advanced ChatGPT features and Microsoft charges for its AI Copilot tool.
The company is planning to begin rolling out Apple Intelligence to customers as part of software updates coming by October, according to Bloomberg’s Mark Gurman. That means the AI features will arrive a few weeks after the initial iOS 18 and iPadOS 18 releases planned for September. In fact, users will have to wait until 2025 to see the fully revamped Siri with Apple Intelligence features.
Apple Intelligence will be deeply integrated into the upcoming updates of macOS, iOS, and iPadOS. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Here are all the features of Apple Intelligence as listed by Apple in a press release.
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