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Apple continues to dominate the global mobile device market

NewsDennis SellersAugust 21, 2024
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Despite an uncertain economy, overall customer satisfaction with the retail sector continues to inch forward, according to the American Customer Satisfaction Index (ACSI ) Retail and Consumer Shipping Study 2026. Among the industries measured, general merchandise and specialty retailers each climb 1% to 79 and 80 (on a scale of 0 to 100), respectively. Online retailers are stable at 79, while supermarkets slip 1% to an ACSI score of 78. Among speciality retailers, the Apple Store rankings rose 4% to 79. Behind the topline results, retailers are contending with a more disciplined, value-focused shopper, particularly Generation Z customers. Changing purchase patterns, tighter gaps between top and bottom performers, and growing pressure on price and experience are reshaping how brands compete across the sector. “Retailers are facing a cost-conscious consumer who isn’t necessarily spending less in most cases, but spending differently,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “These individuals are starting holiday shopping earlier, avoiding last-minute splurges, and trading down to discount and thrift options to stretch every dollar. Together, these shifts are tightening the field between retail winners and laggards and rewarding brands that deliver clear value and a smooth experience online and in store.” I hope you’ll help support Apple World Today by becoming a patron. Almost all our income is from Patreon support and sponsored posts. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

As noted by AppleInsider, Apple’s dominance in the global mobile device market continues, with a 51% share of voice (SOV) in programmatic advertising, up 6% year-over-year. 

In contrast, Samsung’s SOV dropped to 16%, and Huawei’s fell to 6.3%, highlighting Apple’s growing influence in a competitive market, Pixalate’s newest report shows. Samsung’s market share declined from 17% in the second quarter of 2023 to 16% in quarter two of 2024, a 1% drop in a large and competitive market. 

SOV, or Share of Voice, is a metric used in advertising to measure the percentage of the total market or audience that a particular brand, product, or platform controls within a specific context, such as advertising impressions. It reflects how much “voice” or presence a brand has compared to its competitors in the marketplace.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
All posts byDennis Sellers

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