Apple isn’t likely to sell 500,000 Vision Pros this year, according to a Bloomberg report.
The US$3,500 spatial computer headset has yet to sell 100,000 units in a quarter since its launch in the US in February, and it faces a 75% drop in domestic sales in the current quarter, the article says, quoting data from the IDC research group.
IDC predicts that a more affordable (about half the price) spatial computer should rekindle interest in 2025, but sales are not expected to rise significantly over the coming year. Meanwhile, the Apple Vision Pro is set to launch in the United Kingdom, Canada, Australia, France, and Germany on July 12.
About the Vision Pro
Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store.
Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.
