Consumer Intelligence Research Partners (CIRP) now has results for iPhone sales in the most recent quarter.
This is the third full quarter of the new iPhone 15 models, including the base 15, the more advanced and expensive Pro and Pro Max, and the iPhone 15 Plus. In this most recent quarter, the four iPhone 15 models did not sell as well as new models in previous similar quarters.
The four iPhone 15 models accounted for 67% of total iPhone sales in the quarter, compared to 79% for the four iPhone 14 models in the same quarter a year ago, according to CIRP. In the June 2023 quarter, the basic iPhone 14 had the largest share for a single model, at 24% of sales. For comparison, the similarly situated iPhone 15 accounted for 19% of iPhone sales in this past quarter. Only the high-end iPhone Pro Max remained consistent between the two periods, at 22% of iPhone sales.
The diminished share of the most recent iPhones was taken up by legacy models. In the June 2024 quarter, the year-old iPhone 14 and 14 Plus accounted for 17% of sales.
Last year, in the June 2023 quarter, the then-year-old iPhone 13 and 13 mini accounted for only 11% of sales. The two-year old offerings barely registered last year, with iPhone 12 only accounting for 4% of sales. In the June 2024 quarter, the two-year old iPhone 13 garnered a 10% share.
“Though some customers still gravitate to the most expensive, largest iPhone 15 Pro Max, the rest of the newest models are all trailing their predecessors’ shares, and the legacy models are taking up the slack, says CIRP.
